How to Use Social Proof to Promote Your Online Course

By | Last Updated: 25 November 2022

When used correctly, social proof can help promote your online courses. By providing positive evidence that students have already taken and enjoyed your courses, you can increase your chance of being successful.

If you're looking to get your course in front of more people, one of the best ways to do it is by getting positive reviews and testimonials. Good reviews can help you attract more students, and positive testimonials can go a long way in helping you build credibility and authority.

Of course, getting reviews and testimonials is easier said than done. In this article, we'll give you

  • 4 actionable tips on how to get useful reviews and testimonials for your course.
  • Share 3 ideas on what to do with your reviews and testimonials once you have them.

As an online course creator, you can use social proof to increase the perceived value of your course and encourage more people to enroll.

Social proof is essentially “the power of suggestion” – when people see that others are taking your course and getting results, they’re more likely to sign up themselves.

If you're looking to get testimonials from your students, there are a few things you can do to make the process go smoothly.

  1. First, make sure you let your students know in advance that you'll be requesting testimonials. This way, they can be prepared to write something helpful and impactful. Setting this up in the beginning of the course will be highly impactful.
  2. Next, send out a reminder a few days before you plan on collecting the testimonials. This will give students ample time to write something thoughtful.
  3. Finally, make it easy for students to submit their testimonials by providing a link or form for them to fill out. This will help you collect all the testimonials in one place.

You can make the collection process easy by generating a link or sending a reminder using a tool like
You can make the collection process easy by generating a link or sending a reminder using a tool like

A few other ways you can increase conversion is if you look at your contact list and sent an email/ sms invite to past students requesting a testimonial.

If you follow these steps, you'll be sure to collect testimonials that will help you promote your course and attract new students.

There are a few different ways you can use social proof to promote your online course:

  1. Use customer testimonials on your sales page. If you have any past students who have had success with your course, make sure to showcase their testimonials prominently on your sales page. These can be text or video testimonials embedded on your site. One of the easier ways to gather all your testimonials in one place is to use Seeing that others have been able to achieve their goals with your help will make your course seem much more valuable.
  2. Use social media to amplify course benefits through user generated content (UGC). If you’re active on social media,Some benefits of social media reviews and user-generated content include: Increased visibility for your business. Increased course awareness and trust. Increased student loyalty.
  3. Increased visibility for your business.
  4. Increased course awareness and trust.
  5. Increased student loyalty.
  6. Review marketing: Use testimonials in multiple places. Don't just rely on testimonials to appear on your course sales page. Use them in blog posts, email marketing, signup and checkout pages to boost conversion.

There's no doubt that social proof can be a powerful marketing tool. When it comes to promoting your online course, testimonials from happy students can go a long way in boosting sales and convincing potential students to give your course a try.

If you want a tool to help you get the most out of your testimonials, is the platform for you. It will help you streamline the process to collect, manage and showcase your testimonials in a single place.

2022 @, All Rights Reserved.

Ready to get started?